Saturday, December 17, 2011

Cake Lingerie's "Real Mums, Real Fit" Campaign

          As a pregnant or breastfeeding mom (and sometimes both), it is very hard to find bras and lingerie that are both functional and make us feel attractive and love the new bodies we are in. Cake Lingerie, a company based out of the United Kingdom, has been able to put both of these together to create a fashionable line that is appealing to nursing mothers. No more boring, plain black, white or tan bras! The line is sold in over 30 countries and 400 stores worldwide. Cake Lingerie is helping many pregnant and nursing moms feel beautiful in their new mom bodies and, in 2011, the brand was named the Maternity Brand of the Year in the UK.

           The makers of Cake Lingerie believe that every woman is beautiful and are encouraging each woman to embrace her femininity and new mom curves. For this purpose and to celebrate the beauty of motherhood, they launched their "Real Mums, Real Fit" campaign . The campaign features real pregnant and nursing moms posing in Cake Lingerie designs and is meant to show how real women are just as beautiful as any model. Any pregnant or nursing mother is able to participate and have the chance to be an international model for the brand. It is an awesome opportunity for any mom who wants to feel beautiful and embrace her body as it is. The campaign has previously run in Australia, New Zealand, The Netherlands, Finland, the UK, Ireland and France and just ran in Canada earlier this year. It is still unknown when and where the campaign will run next.

The 4 finalists from the Canada campaign



  1. This is such a great idea and campaign! I love they have used real moms and not 'cookie cut out' models! I definitely will keep my eyes out for Cake :)

  2. I agree Stacey! I'll make sure to post about it if they come to the US. I also can't wait to get myself some of their bras. : )